News & Views

New Business Framework Launched

WITBANK GOLF CLUB

BUSINESS FRAMEWORK AS WAS AGREED ON 12 MAY 2015

AT

MARKETING SUB COMMITTEE MEETING:

 

“PROVIDE AN ENJOYABLE GOLF EXPERIENCE TO MEMBERS, GUESTS AND COMPETETITORS”

This mission statement is now adopted and guides all efforts of staff and committee members alike.

BUSINESS OBJECTIVES:

Likewise, the following business objectives were adopted.

Restore the quality of the greens and improve greenkeeping
Improve management of newly acquired carts
Improve security
Maintain buildings
Grow membership and formalise youth development
Attract sponsors and fund raiser community days
Maximise income from existing assets
Restore financial viability

MARKETING STRATEGY:

Promotional vehicles that will be used to address business objectives are:

Assist with updating/finalising member database
Actively pursue members to pay membership subscriptions
Updating the website
Creating a succinct Facebook page
Create a database of sponsors and community based organisations that raise funds via golf days and treat them as “Key Customers”.
Increased press releases
Advertising on golf course
Promotional Flyers if necessary

Promotional strategies will include in order of priority:

Rectify telephony system to reinstate traditional contact No 013 656 5031
Assist with updating/finalising member database
Actively pursue members to pay membership subscriptions
Update website with correct contact details and findings as per marketing audit and thereafter manage ‘hits’.
Likewise create succinct Facebook page
Prepare a promotional article for release to press
Prepare a sales sheet containing all relevant information pertaining to club such as membership fees, tariffs for sponsor/community based days and other interesting golf course information such as our Conference Facility/Hall/Pro Shop/Bar, Patio and Half Way house
Actively pursue sponsors and community organisations in conjunction with Fixture list planners.

Witbank Golf Club Looking Good at 108 Years

The 108 year old Witbank Golf Club, in defiance of urban creep is looking as good as ever and in 2015 has adopted a mission statement which reads quite simply to ‘provide an enjoyable golf experience to member’s guests and competitors’.

Golf DayThis is made possible with 18 recently rebuilt greens that are now bedded in and compare with the best the province have to offer, set in a well wooded course, home to over 40 species of birds, a resident merecat on the 11th, several water features, one being the short 8th which is largely regarded as the signature hole of the course.

A unique feature of the course is undulating fairways on holes 11 and 12 caused when surface ground subsided after being undermined in the early part of the 20th century, this indelibly stamping the club as being part of the Mpumalanga Coalfields history.

This manicured 18 hole golf course, the venue of many Pro Am tournaments over the years has played host to almost all of South Africa’s top professionals including Gary Player and Ernie Els, is supported by a Pro shop that is stocked with golf accessories and managed by resident professional golfer Leon Bothma, well able to tweak the swing and offer golf lessons at reasonable prices.

In addition the stately clubhouse offers all modern amenities including a modern conference centre with an accommodation capacity of 120, but also ideal for smaller more intimate groups.

The pleasant bar facility leading out to a patio where enjoying sundowners will take in the wonderful views of the 9th, 10th and 18th fairways. The half-way house restaurant is legendary for good quality meals at reasonable prices.

Good quality golf carts are available for hire on a course par rated at 71, featuring T boxes for men, ladies and senior golfers on some holes. Open 7days per week with secure parking available controlled by a manned boom gate and additional security measures have been introduced on the course to ensure golfer safety.
For community based organisations such as schools, churches and charities wishing to raise funds, the Witbank Golf Course is the ideal venue and management would be happy to discuss and advise on formats to suit the fund raiser.

There are a host of exciting promotional opportunities for the commercial, industrial and mining sectors to advertise their products and services on the golf course or simply to entertain their customers.

The club offers club competitions on Wednesdays, Friday afternoons, Saturdays and some Sundays supported by wonderful sponsors who are content to promote their businesses to golfers, many of whom are successful captains of industry and major decision makers.

Members are the lifeblood of any golf course and residents of Witbank and surrounds are urged to take advantage of recently reduced membership and playing fees by contacting the club for a membership category that will suit needs.

For any enquiries please contact Ms Melinda van Stryp on Tel 013 656 5109 or on email wtbgolf@mweb.co.za, visit our website www.witbankgolf.org  and ‘like’our Facebook page.

Witbank Golf Club Successfully Re-launched

Witbank_Golf_Day_Invite2014Aug281After months of planning and preperation, The Witbank Golf Club was successfully re-launched amidst much fanfare and celebration on the 24th of September 2014.

To coincide with the re-launch, new branding, a new logo and a refreshed website was also introduced to the public.

We would like to thank our members, sponsors, suppliers, staff and everyone who worked tirelessly to make our re-launch a success.

Thank you.

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